There are thousands of small businesses (SMBs) who advertise their products and services on Facebook. They all rely on the exposure the platform provides to grow and protect their businesses. Facebook’s personalised ads help SMBs find exactly the right type of customers for them. During the pandemic small businesses were hit hardest of all, so Facebook decided to help them out.

 

The Brief:
Create an on platform campaign that informs Facebook users just how critical personalised ads are to the success of small businesses. Provide support to individual, real SMBs by actually featuring them in the executions.

 

The Work:
We created 4 on platform films and 2 innovation experiences that dramatised how much SMBs benefit from personalised ads on Facebook. Each execution featured a different, real SMB and the type of customers that targeted ads could help connect them with.